Philosophy & Values
Before introducing you to the philosophy and values behind MILLENNY, let us tell you a little bit of something about ourselves first. Everything we, human beings, do always comes from within. And there is always a reason behind every decision and choice we make. They say if you want to make a difference - start with yourself… And we did… Long before we realised it. With an enormous influence from those who raised us!
"They say if you want to make a difference - start with yourself… "
We owe a lot of who we are today to our parents. They’ve shaped us and planted so much seeds in our minds. And some of them, we’ve noticed, are growing more and more in recent years. We were raised by amazing people who valued everything they owned. In our childhood it was never about quantity of things, but rather quality. Things were meant to last. Our parents never bought anything without an actual need of it, only as a replacement of an old item. It was not really a question of money; more of a belief that everything should be useful and should be treated accordingly to last. And it worked. Until today our parents have some items that are a lot older than we are and that are still in a pretty good condition:)
And somehow their ideas followed us subconsciously into our adulthood. For the longest time we didn’t make a connection between the childhood memories and the way we do things now.
And today, even with millions of choices out there we always choose something that we know is going to last, something that we will use often. If it’s a piece of clothing or accessories we always make sure that it will match most of our outfits and lifestyle. We try to stay away from trends because, to be honest, we don’t see much of a point to get an item that will be out of fashion in a few months. Even if we really liked a particular trend, the choice will always fall upon a piece that is not “too trendy” and can be used next seasons as well. First of all, it helps save money.
Second, you don’t have to look at your closet and think that half of what you bought last year could not be used anymore. We definitely are not spontaneous shoppers, in exception of foods and sweets maybe, and actually put a lot of thought before buying anything. We like to think of it as small investments:)
When comparing our parents generation and our own there is a noticeable difference in attitude towards things and the pace in which we live our lives. We are Millennials - and we are always busy! We have things to do, places to be at and we are constantly working towards our dreams. We aim to change our lives and lives of people around us for the better; we care about and fight for everything that matters to us with such passion!
"We aim to change our lives and lives of people around us for the better"
And with our overbooked schedules we are also faced with what seems like a tiny choices but they follow us everywhere daily. From what to wear and what to eat to what and where to buy and on and on… But even though they might seem to be insignificant they tend to overwhelm and drain you because each option must be weighted against alternatives, which is really unnecessary for an already preoccupied mind. Most of the time we don’t even notice them, but how many times, let’s say, in the groceries store you were staring at the fully packed shelf of cereals and just for the longest time couldn’t decide which one you want to buy because there are so many brands and flavours, and few new ones that you haven’t even seen before? And when combined with the beliefs that a better alternative might exist we end up being paralysed with indecision. Sounds like a script for a scary movie… But we’ve been there and not just at the groceries store. Its what most of us have to deal with almost every day!
Over the years, as people who are constantly seeking simplicity, we decided that we don’t want to waste any more and energy over these small decisions. And started to live more by mantra that we’ve heard from Marie Forleo: “Simplify to Amplify”
“Simplify to Amplify" - Marie Forleo
Just think about it. Everything in our lives takes up space. Whether it’s mental, physical or calendar space, and we only have so much room. And for us, a simplified life means that you get rid of any extra mental and physical clutter, so you can be more efficient with your time and focus on things of bigger importance to you. We believe in simplicity and practicality of everything around us. It helps us make faster choices, minimise that daily clutter, and saves our precious time. It reflects in our clothes, accessories, and all the products that we choose… Everything…
And it obviously plays a big role in what and how we do everything in MILLENNY...
When only the idea of creating a brand crossed our minds, we were quite clear on how it would eventually look like. Maybe not a full finished picture, but we knew that classic shapes, clean designs and less frills on the outside more thoughtful organisation on the inside would be the key elements in our design. Instead of overwhelming you with too many choices we wanted to contribute into simplifying them for you by creating small capsule collections in natural and pastel colours that would complement outfits your wardrobe. And a thoroughly thought out design would assist you with everything you might have to face every day.
With MILLENNY we want the world to see that by simplifying your life, you are not making it boring. You are choosing to pay more attention to what truly matters and to eliminate things that cause blurred vision of the path toward to your dreams.
As Leonardo Da Vinci once said - Simplicity is the ultimate sophistication. And this is what we are working on every day.